PDF or EBOOK Insanely Simple ✓ Ken Segall

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balance run too "Customers Are Likely To "are likely to really angry or worse tempted to head for the hills If you re going to try and adopt the value of Simplicity you have to do it across all of your actions from how you communicate minimize your proposition and talk the way humans do not in marketing speak to how you operate small teams are better and you have to have the key decision maker involved throughout the process not at the nd to what you offer don t make things complicated than they need to be by offering too many options something which is a huge problem when you are trying to buy a PC I loved the story of how the Think Different campaign came into being It s such an iconic campaign that has stood the test of time and there s a reason for that It The Man Who Sold the World David Bowie and the 1970s embraces and communicates the core values of Apple Segall shares the speech that Jobs gave tomployees when he unveiled the campaign It s thought by many to be the perfect presentation about the power of brands Overall the book does a great job of inspiring you to look and see how you can champion Simplicity in your own career Like most people who work at the intersection of programming and user xperience I am a big fan of simple Because of this I thought this book would be right up my alley Unfortunately I was so wrong that I had to put this book down after getting only half way through it My main problem with the book is that this book never really defines or ven seems to have a good understanding of what the term Simple means In the Unshakable Swagger end this is not a book about simplicity it is a book about how much the author loved hisxperience of working at Apple There is nothing wrong with this of course and there is much to admire in Apple s work but if you think this book will help you understand how to create insanely simple products like those from Apple you will be disappointed because to the author simple appears to mean whatever Apple doesAs an The Inhumans example the author s first main push about simplicity is always have small meetings This may be a great rule but I don t really think it is about simplicity or complexity in any meaningful way Anotherxample the author likes to throw out true isms in the form of simple is and an Botánica Insólita: 2 (Lienzos y Matraces) early one is simple does not tolerate taming a bucking bronco Is this really supposed to inform me about the nature of simplicityIn thend this book was not worth my time to finish and I did not get much out of what I did read Of all of the books jumping on the Steve Jobs bandwagon this is perhaps the one that s most of valueThis is perhaps the one management book which has really resonated with me since Don Peppers and Martha Rogers The One To One Future Let s face it that s not great that was published in 1996I m old Entrenar y correr con potenciómetro (Deportes nº 12) enough to have worked for organisations both large and small as anmployee and as an outside supplier It can be frustrating to be working for an organisation that has a core of brilliance but somehow can t get things done this book Paying My Boyfriends Debt explains the one simple reason why this is often the case they can t do things in a simple wayThe book s author Ken Segall worked as a marketing provider to Apple and at the same time Intel Dell and other large IT companies It sssentially the story of what makes Apple such a force to be reckoned with but isn t merely a sanctification of Steve JobsYes Steve is mentioned aplenty and is usually the centre of the many مثل وموال قراءة في النفس الإنسانية examples given But while it touches on many of the facets of Steve s character which made him so successful it focuses on one thing which almost anyone can do to improve their business yet will find an incredibly difficult andlusive concept to implement simplicitySteve was often regarded as ruthless Although there s some truth in that it s probably better to say that he was single minded He wanted to get things done and he often wanted to get them done fast He didn t like to hear the word no Well we ve all worked with managers who think that s the right way to move a company forward. Ion for naming waves of i products to comeSegall has a uniue perspective given his years of Engaging Russia: A Report to the Trilateral Commission (Triangle Papers) experience creating campaigns for other iconic tech companies including IBM Intel and Dell It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity and inspired him to help others benefit from itIn Insanely Simple you’ll be a fly on the wall inside a conference room with Steve Jobs and on the receivingnd of his midnight phone calls You’ll understand how his obsession with Simplicity helped Apple perform better and faster sometimes saving millions in the process You’ll also learn for xample how to• Think Minimal Distilling choices to a minimum brings clarity to a company and its customers as Jobs proved when he replaced over twenty product models with a lineup of four• Think Small Swearing. Disappointing book that promotes power of brutally direct communication and simplicity and then proceeds to go into anecdotes of tiptoeing around Steve s snap judgements and packaging things so he might like themDoes have a good clear call for a company knowing what its mission is and the kind of strength a company can derive from building products that meet its high bar and reinforce its key philosophy If you can look past the unprofessional way Segall rails on other companies his bizarre pseudo religious way of talking about simplicity and his overly nthusiastic love for Apple ven in a book about how great Apple is Segall comes across as too much of a fanboy there are some good nuggets here It s primarily a book about marketing but there are some interesting stories about Steve Jobs and how Apple s best marketing campaigns came about This is a uirky and charmingly plain collection of anecdotes about Segall s interactions with Steve Jobs and importantly his takeaway lessons from Apple s success It is by design a cherry picked history but in that it actually succeeds where Walter Isaacson s authorized biography failed Isaacson spent so much time making sure his Steve was well "Rounded And Fairly Covered He "and fairly covered he to find for lack of searching it seems any cause for the man s mindblowing career Segall gets to the point Steve kept things simple We can now argue about other factors that contributed to the unprecedented rise of Apple but for the time being Segall s thesis makes a lot of sense Segall talks about his time working on the creative team that served Apple under Steve Jobs Segall learned and practiced the art of brutal simplicity in marketing and product rolloutsThis is a pursuit I believe in too Minus the brutal part We re all adults here after all No need to be brutalI m interpreting this book as part brilliant and part case of Stockholm Syndrome Brilliant because the simple approach is best for the consumer Stockholm Syndromish because some Honestly I feel like it s a book that you can benefit a lot from knowing how apple works but at the same time it was getting a bit boring for me how Apple is the perfect model and how the author was bashing on other brands Yes this book is that good It s uite possibly the Most Important Marketing Book important marketing book Purple Cow Transform Your Business by Being Remarkable by Seth Godin Segall shows us how Apple s maniacal mphasis on simplicity distinguishes it from Microsoft Dell HP Intel and other tech stalwartsIn an age in which consumers are king inundating them with features and specs is Gaijin exactly the wrong approach Rather as Segall shows Apple through Steve Jobs and continuing under Tim Cook does the opposite Byschewing focus groups and keeping it simple Apple has prospered beyond all realistic The Black Sea Germans in the Dakotas expectations By following the advice in the book companies of all sizes can in Interesting andasy to read take on Steve Jobs and Apple from a marketer s perspective However I found it really distasteful how he criticized and shared negative insider details about his former clients particularly Dell I felt he broke the consultant s unspoken code of conduct He also shared an anecdote where he let a colleague fail miserably in front of Steve Jobs and in Segall s own words So I started doing what any brave advertising guy would do I made sure I sat outside the line of fireIf you can get past those negatives the book contains some great stories about Steve Jobs Segall worked with him on and off for 12 years and summarizes Segall s distillation of what made Jobs and Apple so successful Key highlights Any company is going to Prince of Thorns experience both success and failurespecially if you re focused on innovating Steve Jobs believed in the concept of the brand bank Your brand is like a bank account When you do great things a fabulous new productservice you get deposits in the brand bank When you fail you see a withdrawal As long as you have a healthy balance in the brand bank customers are willing to ride out the to. To Steve Jobs Simplicity was a religion It was also a weaponSimplicity isn’t just a design principle at Apple it’s a value that permeates The Pretenders (The Similars, every level of the organization The obsession with Simplicity is what separates Apple from other technology companies It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011Thanks to Steve Jobs’s uncompromising ways you can see Simplicity inverything Apple does the way it’s structured the way it innovates and the way it speaks to its customersIt’s by crushing the forces of Complexity that the company remains on its stellar trajectoryAs ad agency creative director Ken Segall played a key role in Apple’s resurrection helping to create such critical marketing campaigns as Think different By naming the iMac he also laid the foundat.

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