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Mmo Anglais B1-B2 (lyce) uSome business books are written to promote consulting gigs This is one such book You cansually tell when the promote consulting gigs This is one such book You can sually tell when the chapter just takes the is one such book You can sually tell when the chapter just takes the of contents and re arranges it a little I picked this Soulless: REVENGE or LOVE? (The Revenge Games Book 1) up because one of the authors is the founder of an innovative websitesed extensively by my kids Thinkwellcom There is nothing inherently wrong with this book The ideas are coherent presented well and made relatively easy to "digest following the their own enunciated principle of the pomelo scheme The " following the their own enunciated principle of the pomelo scheme The are good if outdated the wood block Palm Pilot example is a little dated Do people even know what a Palm Pilot is any The ideas are even Ashes useful And the mnemonic SUCCESs to describe their central idea is cuteBut there is no practical way to translate these ideas into the real world For example the Sinatra Test one successful outcome means that every outcome will be successful is a little dubious and the example of Safexpress tells about the outcome but not how it was achieved I suspect that here is where you would need consultantsAgain it s not a bad book It s not meant to be a how to manual But I suggest that you borrow not buy your copy Useful communications theory book especially if you re interested in exploring getting thoughts across whether in teaching work presentations advertising or just chatting with friendsIf you want a deeper review then I recommend you check out Trevor s review he s my go to for sociology recommendations The Curse of Knowledge is a big problem when you know too much that you can no longer explain it simply I actually think it s the stage just before assimilating a concept because once it is woven into your knowledge base then you can zoom in and out or as Einstein says If you can t explain it to a five year old then you don tnderstand it There s a lot of good things here but I like this The Hedgehog Feast uote referencing McKee Curiosity is the intellectual need to answerestions and close open patterns Story plays to this True Control True universal desire by doing the opposite posingestions and opening situations Update 2 Yep Still recommending it I Update 1 at the halfway point five stars alreadyI want to read this book twice at least This will directly change how I write present think create and make things I know I need to keep experimenting to make my communication memorable meaningful and I ll be playing with many of the techniues described here A few key points that I want to experiment with in my own workIf you ve asked somebody to remember three things you ve asked them to remember nothing I need to simplify messages to ONE key element I will Doyma Noktası use this when writing Voice Tone guidelines for clientsUse mystery to open a knowledge gap for people It keeps people glued to the end if you ve activated their curiosity it s why people stick around to finish even bad movies they need to know how it ends So can you open a piece by asking aestion Can you start a presentat. NEW YORK TIMES BESTSELLER The instant classic about why some ideas thrive why others die and how to improve your idea's chances essential reading in the fake news eraMark Twain once observed A lie can get halfway around the world before the truth can even get its boots on His observation rings true Urban legends conspiracy theories and bogus news stories circulate effortlessly Meanwhile people with important ideas entrepreneurs teachers politicians and journalists struggle to make them.

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Ion by asking how somebody would approach a certain problem Can you pace content with clues and revealsMake examples concrete Use physical objects and demonstrations Heck create a physical installation art piece instead of a powerpoint presentation Help people to experience touch and see your idea make it UNabstract to make it memorable There s an an amazing story of HP pitching Disney by creating a walkthrough pop Le mythe de Sisyphe up museum that showcased HP technology inse at a Disney park INSTEAD of creating a powerpoint presentationBoil down goals to simple concrete statements Sony wanted to make a pocketable radio long before radios were pocket SIZED AND THEY SAID SO IN and they said so in words It motivates legions of engineers JFK s put a man on the moon by the end of the decade statement instead of prove our superiority in long distance transportation technology over the blah blah blah To kill corporate blah you need to mention specific objects nouns locations timespans Think Aesop s Fables simple stories simple messages starring animals performing tasks They ve endured for millennia because there is nothing remotely abstract about themWhat I m learning so far Kill the abstract Get concrete Choose ONE message not several I m really excited to keep pushing myself to writepresentthink better Gaudete Faber Poetry using these techniues There is especially a lot here for when you want to motivate internal teams launch p I needed a book for marketing I just googled Top 10 marketing books and opened the first link I searched all the books here in Goodreads read the reviews and chose this book I downloaded it on my Kindle opened the book and on the first page I sawTo Dad for driving an old tan Chevettewhile puttings through collegeTo Mom for making 本好きの下剋上司書になるためには手段を選んでいられません第三部「領主の養女II」 us breakfastevery day for eighteen years Eacha must read bookeverything about the book just sticksall you need and can be found in the book I camepon this book in a convoluted fashion It was nearly recommended to me in a round about sort of way by Richard a GoodReads friend when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field although I have to admit I m still not totally sure which field that is The expert felt Gladwell was a little too simplistic I enjoyed Gladwell s books very much and so was keen to see what made them seem too simplistic to someone in the field and what a book they would recommend as "Not Being Too Simplistic Would Be Like " being too simplistic would be like was surprised then when this one started by praising Gladwell s The Tipping PointThis is a very interesting book There is no uestion that this book would be very seful if you are a teacher or a journalist it shows how that this book would be very seful if you are a teacher or a journalist it shows how are better than lists of facts and statistics and shows how structuring your message around concrete examples that are directly relevant to the needs of your audience is going to make your audience much interested in what you have to say This all sounds far too. StickIn Made to Stick Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier such as applying the human scale principle sing the Velcro Theory of Memory and creating curiosity gaps Along the way we discover that sticky messages of all kinds from the infamous kidney theft ring hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony draw their power from the same six traits Made to Stick will transform the way you comm. ,
Made to Stick Why Some Ideas Survive and Others DieFamiliar and far too simple but actually the book is remarkably good at breathing new life into these near clich s The problem is that everyone knows things like KISS Keep It Simple Stupid but no one ever bothers following this advice mostly because it is given as abstract advice some idiot talking about the KISS Principle rather than in good clear examples in ways that are designed to make the lesson stickMany of the stories in this book I had heard before in fact many of the stories In This Book Than this book than any of Gladwell s books but they are told not so much to get you to drop your jaw in surprise which does seem to be Gladwell s gift even when I don t agree with him but rather to instructThe clever thing they do in the book is to se lots of stories from not for profit organisations that are seeking to get their message across stories not just about people making money and how these organisations have been creative in attracting the attention of their potential audience The point that is made over and again is that it really has nothing to do with being creative it is about knowing what the rules are that make a good story a story that is directed at illuminating your key messageThat is another thing that I learned in this book that there should be one message not three that if you have three main messages no one will remember any of your messages At the start of this book I was worried that it might turn out to be a standard American Self help book as it did have that kind of smell about it But it redeemed itself nicely The advice is the kind of advice one can never hear too freuently about the benefits of keeping a message simple and direct It is not about dumbing down the message it is about making the message clear And there is A Hell Of A Difference Between Those hell of a difference between those a good self help book there is even a crappy acronym which in this case is SUCCES Simple find the core of any idea Unexpected grab people s attention by surprising them Concrete make sure an idea can be grasped and remembered later Credibility give an idea believability Emotion help people see the importance of an idea Stories empower people to Making News use an idea through narrative But crappy acronyms can be sadlynderrated and this one worked well at structuring the book and in summarising the message I ve stolen the dotpoints from here This is in fact a very good book and the sort of book that anyone who tends towards corporate speak should be forced to read well forced to read after they have been sent to a re education camp for due punishment for six months I m thinking along the lines of bamboo nder fingernails or perhaps waterboarding before Obama bans it If you are "AFRAID THAT YOU MIGHT MAKE POWERPOINT " that you might make PowerPoint that are just like everyone else s and that idea sends a shiver down your spine this book is for youI ve been rather lucky lately I ve found a string of fascinatingly interesting books Enjo. Unicate It's a fast paced tour of success stories and failures the Nobel Prize winning scientist who drank a glass of bacteria to prove a point about stomach lcers; the charities who make se of the Mother Teresa Effect; the elementary school teacher whose simulation actually prevented racial prejudiceProvocative eye opening and often surprisingly funny Made to Stick shows s the vital principles of winning ideas and tells s how we can apply these rules to making our own messages sti. ,